Privacy PolicyEffective Date: 25.09.2025CASA ("we," "our," or "us"), a property of Backitup Finance Private Limited, is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you use the CASA mobile application ("App") or interact with us. By accessing or using CASA, you agree to the terms outlined in this Privacy Policy.
Information We Collect
Information You Provide to Us
- Account Information:Name, email address, phone number, profile picture, and other details you provide when creating an account.
- Payment Information:Credit/debit card details, billing address, and transaction history for purchases made through CASA.
- Profile Data:Preferences, saved items, and customizations within the App.
Automatically Collected Information
- Device Information:Device model, operating system, unique device identifiers, and network information.
- Usage Data:App interaction, feature usage, session duration, and error logs.
- Location Data:GPS data or approximate location derived from your IP address, where enabled.
- Cookies and Similar Technologies:Information about your browsing behavior, preferences, and device settings.
Third-Party Information
- Information from integrated platforms such as Google, Facebook, or Apple if you choose to log in or link accounts.
How We Use Your Information
We use your information to:
- Provide, personalize, and improve CASA’s features and services.
- Process transactions and manage payment-related disputes.
- Deliver targeted marketing, recommendations, and promotions.
- Ensure security and detect fraudulent or unauthorized activities.
- Comply with legal obligations and enforce our terms of service.
- Conduct analytics and improve the user experience.
How We Share Your Information
With Your Consent:
- We may share your information with third parties when you consent to such sharing.
With Service Providers:
- Payment processors, cloud storage providers, and analytics partners who help us deliver and improve our services.
Legal Compliance:
- In response to legal requests, such as subpoenas or court orders.
- To protect our rights, property, or safety, or that of our users or the public.
Business Transfers:
- In connection with mergers, acquisitions, or asset sales.
Data Access and Permissions
Device Permissions:
CASA may request access to the following:
- Camera and Photos: For uploading profile pictures, product listings, or content.
- Location Services: To provide localized recommendations and features.
- Storage: To save and retrieve app-related files and data.
- Contacts: To find and connect with friends (optional).
Data Collection Practices:
We ensure all data collected is secure and compliant with applicable laws, including GDPR and CCPA.
Your Rights
Access and Portability:
- Request access to or a copy of your data.
Correction:
- Update or correct inaccurate or incomplete data.
Deletion:
- Request deletion of your account and associated data, subject to legal obligations.
Opt-Out:
- Opt-out of targeted ads, marketing communications, or specific data processing activities.
To exercise these rights, contact us atadmin@CASAshop.in.
Data Retention and Security
Retention:
We retain your data as long as necessary for the purposes described in this Privacy Policy unless a longer retention period is required by law.
Security Measures:
We implement industry-standard safeguards to protect your data, including encryption, firewalls, and access controls.
Limitation of Liability
CASA, its founders (including Derek Almeida and Steve Vora), officers, employees, and affiliates are not liable for:
- Losses or damages resulting from unauthorized access to your account or data.
- Misuse of the platform by other users.
- Third-party service disruptions or failures.
Children's Privacy
CASA is not intended for individuals under the age of 13 (or the minimum legal age in your jurisdiction). We do not knowingly collect personal information from children without parental consent.
International Users
If you access CASA from outside India, your information may be transferred to and processed in India or other countries with different data protection laws. By using CASA, you consent to these transfers.
Changes to This Privacy Policy
We may update this Privacy Policy periodically. Material changes will be communicated through the App or via email.
Contact Us
For questions or concerns about these Terms, please contact us at:
- Company Name:CASA
- Email:admin@CASA.com
- Mailing Address:India
By using CASA, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.